Welcome to the Post-Targeting Era: The best targeting trick might be remembering what people…
Welcome to the Post-Targeting Era: The best targeting trick might be remembering what people actually care about. Liane Nadeau, Chief Media and Investment Officer at Digitas North America, explains why this year's upfronts and NewFronts finally felt like they were about content and fandom again, and Matt Wurst makes the case that we've entered a post-targeting world. Valerie Vespa keeps it moving. A refreshing take on context beating pure addressability. Full episode on the Snarketing Podcast.
By Matt Wurst
Published
From the The Snarketing Podcast community. The marketing and advertising ecosystem is ripe for disruption. But co-hosts Valerie Vespa and Matt Wurst aren't going to do that.
Posted in Latest Clips. Presented by PointSymmetry, the podcast welcomes special guests -- a veritable "who's who" of celebrated executives, creatives, leaders & friends -- whose combination of snark and smarts makes every episode a must-listen. Or at least a should-listen.
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