SharkNinja's Global Head of Media Dave Kersey has one rule for any partner, platform, or startup…
SharkNinja's Global Head of Media Dave Kersey has one rule for any partner, platform, or startup trying to get in the door: guarantee the business impact or don't bother pitching. On this clip from the Snarketing Podcast, Dave tells co-hosts Matt Wurst and Valerie Vespa why vanity impressions are dead and every dollar of media spend has to work backwards from a promised outcome. Watch the full conversation with Dave Kersey, Global Head of Media at SharkNinja, on the Snarketing Podcast, hosted by Matt Wurst and Valerie Vespa.
By Matt Wurst
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From the The Snarketing Podcast community. The marketing and advertising ecosystem is ripe for disruption. But co-hosts Valerie Vespa and Matt Wurst aren't going to do that.
Posted in Latest Clips. Presented by PointSymmetry, the podcast welcomes special guests -- a veritable "who's who" of celebrated executives, creatives, leaders & friends -- whose combination of snark and smarts makes every episode a must-listen. Or at least a should-listen.
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