BrightLine Founder and CEO Jacqueline Corbelli gives Genuin CMO Matt Wurst an inside look at why…
BrightLine Founder and CEO Jacqueline Corbelli gives Genuin CMO Matt Wurst an inside look at why every platform ends up building the same walls. In this clip from Genuin Connections at Cannes Lions 2026, Corbelli explains the pattern she's seen across every partner and product team: everyone wants to build proprietary technology in-house, everyone tries it, and everyone eventually hits the same wall of complexity. A candid take on why outside integration gets resisted, even when it's the better answer.
By Matt Wurst
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From the Genuin Connections community. Video conversations with our community of brand marketers, innovators, creators, media mavens, and commerce-minded thought leaders.
Posted in Latest Clips. Video conversations with our community of brand marketers, innovators, creators, media mavens, and commerce-minded thought leaders.
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