Walled gardens won budget because they owned the measurement.
Walled gardens won budget because they owned the measurement. Infillion COO Brian Kaminsky explains how the Catalina acquisition changes that, bringing SKU-level data from real shoppers checking out real products in stores across America into Infillion's infrastructure. For CPG brands, it means proving campaign outcomes without depending on closed, siloed ecosystems. Recorded live at Cannes Lions 2026.
By Matt Wurst
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From the Genuin Connections community. Video conversations with our community of brand marketers, innovators, creators, media mavens, and commerce-minded thought leaders.
Posted in Latest Clips. Video conversations with our community of brand marketers, innovators, creators, media mavens, and commerce-minded thought leaders.
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