NIL and Creators: 15 years ago, Colt McCoy never saw a dime from his jersey sales.
NIL and Creators: 15 years ago, Colt McCoy never saw a dime from his jersey sales. Arch Manning is cashing checks from Warby Parker. Brooks unpacks how NIL is reshaping college sports marketing — and why local NIL athletes are quietly solving one of the toughest problems in brand work: turning mass awareness into game-day foot traffic at a restaurant in Tuscaloosa. Hosted by Matt Wurst & Valerie Vespa, featuring Brooks Miller, EVP of Creators at Edelman and UEG.
By Matt Wurst
Published
From the The Snarketing Podcast community. The marketing and advertising ecosystem is ripe for disruption. But co-hosts Valerie Vespa and Matt Wurst aren't going to do that.
Posted in Latest Clips. Presented by PointSymmetry, the podcast welcomes special guests -- a veritable "who's who" of celebrated executives, creatives, leaders & friends -- whose combination of snark and smarts makes every episode a must-listen. Or at least a should-listen.
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