Edelman's Brooks Miller breaks down the Creator Trust Score — the agency's vetting protocol for…
Edelman's Brooks Miller breaks down the Creator Trust Score — the agency's vetting protocol for evaluating creators and their affiliates. Because in creator marketing, you really are who you hang out with. She explains why podcast co-hosts, partners, and frequent collaborators all factor into a creator's reputation and risk profile, and why Edelman goes ten years deep on every vet. Hosted by Matt Wurst & Valerie Vespa, featuring Brooks Miller, EVP of Creators at Edelman and UEG.
By Matt Wurst
Published
From the The Snarketing Podcast community. The marketing and advertising ecosystem is ripe for disruption. But co-hosts Valerie Vespa and Matt Wurst aren't going to do that.
Posted in Latest Clips. Presented by PointSymmetry, the podcast welcomes special guests -- a veritable "who's who" of celebrated executives, creatives, leaders & friends -- whose combination of snark and smarts makes every episode a must-listen. Or at least a should-listen.
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